---
title: Content portfolio
description: This is a portfolio of a content designer and represents her most impactful projects.
---

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![artistic design background with a touch of content-1](https://arushofwords.com/hs-fs/hubfs/AI-Generated%20Media/Images/artistic%20design%20background%20with%20a%20touch%20of%20content-1.jpeg?width=1024&height=1024&name=artistic%20design%20background%20with%20a%20touch%20of%20content-1.jpeg)

Hi, I'm Jai!

### I create clear, human-centered experiences by approaching products through the lens of language, user data, and design systems.

• UX Writing • Content Strategy • End-to-End Product Flows • Feature Onboarding & Adoption • Scalable Language Systems  
Content Guidelines & Frameworks • Information Architecture • Accessibility & Localization  
Cross-Functional Collaboration • Research Partnership • Figma & Prototyping • Product Growth Content

![vibrant and dynamic background with a dual  arrow](https://arushofwords.com/hs-fs/hubfs/AI-Generated%20Media/Images/vibrant%20and%20dynamic%20background%20with%20a%20dual%20%20arrow.jpeg?width=1024&height=1024&name=vibrant%20and%20dynamic%20background%20with%20a%20dual%20%20arrow.jpeg)

### [Cross-app sharing](https://arushofwords.com/content-strategy-cross-app-sharing?hsLang=en)

How I created a robust content strategy to shape instagram to facebook cross-app sharing experience.

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![Meta-AI-Expasion_Header-3](https://arushofwords.com/hs-fs/hubfs/Meta-AI-Expasion_Header-3.webp?width=1920&height=1080&name=Meta-AI-Expasion_Header-3.webp)

### [Developing a content strategy from scratch:](https://arushofwords.com/genai?hsLang=en)

How I influenced product strategy and stakeholders by embedding content from the start. 

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![Meta-AI-Expasion_Header-4](https://arushofwords.com/hs-fs/hubfs/Meta-AI-Expasion_Header-4.webp?width=1920&height=1080&name=Meta-AI-Expasion_Header-4.webp)

### [Creating a user-centered AI onboarding experience:](https://arushofwords.com/ai-content-strategy?hsLang=en)

My approach to scalable content strategy for new creation tools.

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![](https://arushofwords.com/hubfs/raw_assets/public/@marketplace/Lynton/Framework/assets/images/placeholder-img1.svg)

ux principlees

## i craft content that simplifies complexity to help users achieve their goals.

![](https://arushofwords.com/hubfs/raw_assets/public/@marketplace/Lynton/Framework/assets/images/icon-chart-line.svg)**meet users where they are **  
i prioritize the needs**,** behaviors**,** and experiences of people at every stage of the design and content process to meet users where they are.

![](https://arushofwords.com/hubfs/raw_assets/public/@marketplace/Lynton/Framework/assets/images/icon-chart-pie.svg)**don't make me think**  
as a firm believer in plain english, i remove jargon and technical complexity to reduce cognitive load. i want my content to empower users to understand instantly rather than struggle with complicated language.

![](https://arushofwords.com/hubfs/raw_assets/public/@marketplace/Lynton/Framework/assets/images/icon-verified-user.svg)**show, don't tell**  
i leverage visual hierarchy, meaningful interactions, and strategic content placement to create intuitive experiences. users shouldn't need extensive explanations when the design naturally guides their understanding.

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