artistic design background with a touch of content-1

Hi, I'm Jai!

I create clear, human-centered experiences by approaching products through the lens of language, user data, and design systems.

• UX Writing • Content Strategy • End-to-End Product Flows • Feature Onboarding & Adoption • Scalable Language Systems
Content Guidelines & Frameworks • Information Architecture • Accessibility & Localization
Cross-Functional Collaboration • Research Partnership • Figma & Prototyping • Product Growth Content

vibrant and dynamic background with a dual arrow

Cross-app sharing

How I created a robust content strategy to shape instagram to facebook cross-app sharing experience.

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Developing a content strategy from scratch:

How I influenced product strategy and stakeholders by embedding content from the start. 

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Creating a user-centered AI onboarding experience:

My approach to scalable content strategy for new creation tools.

ux principlees

i craft content that simplifies complexity to help users achieve their goals.

meet users where they are 
i prioritize the needs, behaviors, and experiences of people at every stage of the design and content process to meet users where they are.

don't make me think
as a firm believer in plain english, i remove jargon and technical complexity to reduce cognitive load. i want my content to empower users to understand instantly rather than struggle with complicated language.

show, don't tell
i leverage visual hierarchy, meaningful interactions, and strategic content placement to create intuitive experiences. users shouldn't need extensive explanations when the design naturally guides their understanding.